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How to Build a Profitable Customer Base

An area of increasing interest is the role strategic financial managers can play in building customer profitability.
SKU: P4044EN
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An area of increasing interest is the role strategic financial managers can play in building customer profitability. While organizations recognize that exceeding customer expectations is necessary, long-term viability requires that those expectations are exceeded profitably. This two-module program will explain key concepts and issues related to understanding the determinants of customer profitability; how an analysis of customer profitability can be carried out; how to use customer profitability information to build a more profitable customer base; and how to convert unprofitable customers into profitable ones.

Products specifications
Course Language English
Length Range Over 60 Minutes
Length (Hours) 3.33
Module Number(s) 8292EN 8293EN
Course Features Mobile
Course Features NASBA CPE - QAS Self Study
NASBA CPE Credits 3.0
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An area of increasing interest is the role strategic financial managers can play in building customer profitability. While organizations recognize that exceeding customer expectations is necessary, long-term viability requires that those expectations are exceeded profitably. This two-module program will explain key concepts and issues related to understanding the determinants of customer profitability; how an analysis of customer profitability can be carried out; how to use customer profitability information to build a more profitable customer base; and how to convert unprofitable customers into profitable ones.

Products specifications
Course Language English
Length Range Over 60 Minutes
Length (Hours) 3.33
Module Number(s) 8292EN 8293EN
Course Features Mobile
Course Features NASBA CPE - QAS Self Study
NASBA CPE Credits 3.0